Research

Is this really the workspace of a bike mechanic? There is a surprising amount of research and choices made that go into repairing bikes. It is not as simple as “the brakes are loose” a lot of the time.

Bikes are said to be the most efficient machines in the world. They are so simple and so refined.

The workspace here is focused on an estimate for a new 10 speed Shimano cassette and chain. Ultegra, DuraAce or 105? What is the budget? What is important to the cyclist?

Pricing is crucial. We all want low prices and good service. There are various online resources to check going rates on this and that. Some sites share the rates, others keep it hidden.

Bike business is fascinating; bikes are awesome. Long live the dream of entrepreneurship in this great time.

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