While Standard Bike Repair is a Home-based Business and thus, can “only get so big,” the following is still true:
A business must grow to survive.
- Growing entails: Building Shelves
- Nooks and Crannies
- Wall Space
- Crawl Space
- Outdoor Toolshed
- Paper Work and Files
- Standard Bike Parts
Types of Places to put Bike Parts: Above
Thesis: In order to Carry More Inventory
- Build More Shelves
Go Get ’em Title of this blog post:
Standard adapts to the Battle of Selling Bike Parts
It is not a Bike Shop that People Browse Easily. We escape the Cell Phone App Guy. 
There are areas like the back of the shop with recycled wheels, frames and milk crates for bike racks. We carry the zip ties inside.
Best chance of Finding the Bike Part is asking Ryan. If it is a Standard Bike Part, it will be in stock.
- Standard would be a Bike Part that you would Generally Expect to be In-Stock at a Bike Shop.
Tucked in the Nook: Example of Office Mixed with Bike Parts
- 700c Panaracer Paselas 23-28mm
- Bin of Hubs
- Recycling
- Paper Work for Inventory
- Wood Glue; Level
- Assortment of Spokes, etc.
Thesis: Building of shelves increases Inventory Space which is Room for Growth: which is necessary for Sustainability.
The hard part: Standard Bike Repair started as a small piece of land with a Tiny House; Ryan had to learn carpentry to build into minuscule places.
Sales Line: We sell Standard Bike Parts
- Caveat: if the Bike Part would be on a Normal Bicycle, then we “should have” the Bike Part.
Watch/Help/Learn
- The Bike Parts we sell are not “browsed through,”
- Usually, we sell Bike Parts in the course of a Watch/Help/Learn bike repair.
- As W/H/L is “fixed-on-the-spot” with customer and Ryan the Mechanic working together.
- First, Ryan and customer “browse through the bike vi a 42 Point Tune-up.”
- Answer is either a few twists and turns. Or:
- A new bike part.
- It is usually Plain as Day that a New Bike Part is needed. The physical reality of seeing it happen in front of the customer’s eyes and judgement allows the sales process of fixing the bike and using New Bike Parts where necessary is fluid and human.
- Answer is either a few twists and turns. Or:
- First, Ryan and customer “browse through the bike vi a 42 Point Tune-up.”
If Ryan is not blogging, fixing a bike or doing Paper Work, he ought to be Taking Inventory.
- About 6.000 bike parts.
If you need a Bike Part and it is Somewhat-Normal, Standard probably has it.
Many High End Bikes have expensive parts
- They are expensive to carry in-stock
- For these, we can order with you. Ryan charges $60 per hour for advice on new bike parts.Assumptiont: No longer is your Average Bike Shop the Only Game in Town for a New Bike Part.
- There has to be a Good Reason that a customer is willing to buy a Bike Part from an Actual Bike Shop.
- Conclusion: The Method of Delivery is the “only place left” to find a Competitive Advantage.
- For more on Standard’s Watch/Help/Learn process, visit W/H/L.
Selling Bike Parts with Service “Now”
- Requires: Bombastic Amounts of Shelving to Carry Every Single Thing a Customer Might Want
- Truth: we like to think we have 85% of Standard Bike Parts in-stock.
Watch/Help/Learn is done right there in front of the customer. If, we don’t have the part. Then, we don’t get paid and we look bad. It is a Disappointing Human Feeling.
Idea to Take Home: Build Faster than you “need the space.”
The More Shelves we Build, the more Watch/Help/Learns we can service.
Picture above is the Wheel Building Area
- The black handle sticking out is part of the Morizumi Spoke Machine.
- We count “all methods” of Bike Part Storage as “shelves.” Examples of Spoke Shelving above and below.
- There are Bike Parts everywhere at Standard Bike Repair: Floor to Ceiling.
Standard Bike Repair is in a Home:
Standard Bike repair feels like a floating submarine underwater.
A photo posted by Standard Bike Repair (@standardbikerepair) on
