Ryan went to college for business at Cal Poly, San Luis Obispo

Located in Boulder, Colorado on the corner of 28th and Canyon.
He got to see the bank accounts of 10% of Boulder’s population.
- That taught him about
  - “money”
  - gave him “self-confidence”
  - learned how to use his hearing loss as an advantage; understanding human movements and ways of talking about money

“Rothschild’s”
“famous people”
“non-famous people”
“average rich people”
“husbands and wives”
“40 hrs per week jobs”
“entrepreneurs: poor ones and successful ones”
- Side-note:
  - hiding money in the dirt can yield “moldy money”.

- he managed to learn “lots of ways to manage money”.
- And he started to understand that ‘rich people’ make deals with other humans in a matter of minutes; one thing is said to “another man/woman” that has a skill set, a promise is made and “both parties win”. Ryan, after seeing an average of 300 transactions on busy days, learned how to “take care of business really fast“.
- The blog here, details the “timing philosophy” of Standard Bike Repair. We designed this business to make the “best use of people’s time”: Watch/Help/Learn.
- Ryan believes that he used his understanding of mechanics, social media, time, money, and business as a combined set of resources to create the perfect system for a business.

Way 1: Watch/Help/Learn saves time: the customer’s and the business.
Reason 2: Using the customer as a “cog in the machine” is a human way to exist as a business owner. The process of interacting with a human to fix a bike, where one of them is a professional, is an inspiring and satisfying human experience. It allows Ryan to get up each day and know that the joy of the world is there to co-create Standard Bike Repair.

Even a small bike shop needs “effective branding”.